Why should I use videos to generate business?
Videos
Q: Why are video important in selling?
A: Videos are important because they instantly create relationships with your customers. When your customers see your face and hear your voice they are getting to know you. You can take a lot out of a video.
Do you like this person? Would you buy from them? Are they knowledgeable about the product they are selling? I have found at least for me that likeability is the most important. Are they someone I like or better yet trust? If I can’t trust you, there is no way that I’ll ever buy from you. Same goes if I don’t like them, it’s hard for me to convince myself to take the plunge and buy.
So videos are very important. They instantly create a connection with your customers. They can see you, hear you, feel emotion as you talk about different aspects of your life and really connect with you on a deeper level. Which is the goal? We want to create relationships with people and build on that every new interaction with them. Whether that be postings comments, or liking their posts. You want to cultivate the relationship building a level of trust and friendship.
You'll want to create a lot of videos and share them on your personal wall and your groups. We also have the cool feature of going live both on Facebook and Youtube. Use that to your advantage. People really seem to respond well to live videos. I see them posted all the time and it never fails at least one person will get on and watch. The videos are also saved to your timeline or group wall for anyone who missed it and wanted to watch it later.
Live videos are great because it’s well.Live! If you make a mistake or look goofy that is okay and only makes you more endearing to your customers and friends. The customers can also ask you questions which you can answer right away, as opposed to you having to answer a ton of questions posted in the comments after the movie has been made. It is a nice advantage to able to show them different techniques, applications tips, product demos, and answer product questions as they come up. Very helpful indeed!
YouTube is also a great place to share your videos. YouTube gets 11.3 X more traffic a day than Facebook. YouTubers stay on the site longer and it’s a great way to build a following.
Q: Do I need Fancy Equipment?
A: No!
That isn’t to say that having a great camera is a bad thing, it’s most of us don’t have the money to completely renovate our home to make a cool office like a studio. With colored backdrops and state of the art video editing. Most of us use our smartphones. Which is what I use most of the time. I have a webcam on my laptop but to be honest I have never used one before and can’t figure out how to get it off the horizontal position. Kinda drives me nuts because I pride myself on knowing my way around a computer and get along very well with technical things. I’m always referring to myself as a “Geek to Sheik”!
Q: I can’t make videos, don’t you have to be an expert or something?
A: No, again!
You don’t have to be some crazy video genius, with superhero editing powers. Especially when you are live. That is just you honey! They can take it or leave it but there is no going back and taking things out, adding fancy filters, wording, or music. It’s just you, go with the flow!
People want to see you, not fancy graphics. Don’t get me wrong they are fun and can make a video certainly feel more high tech and fun but it is not what they are connecting with. Customers are connecting with you and your personality.
So what do you do then? You share your story. What made you take the leap of faith and join? That can go for any business opportunity, what is it that made you go..”Yeah! I want that!”
Was it financial freedom? Did you always want your own business? What is your why? Share that in a video.
Another thing I want you to do is to Create Value in yourself and the product you are selling. Videos add value to you, which is your brand or your company. As well as the product or service you are selling. Create value by talking about the service or products your are providing. What makes it great? Does it stand out from the rest? How so?
Market Something that helps people.
If you have a skincare line? How does that help me? What can your service or business offer me that others can’t? Give them a reason to buy from you and make it a good one. One that you not only have passion about but can also share how you feel strongly enough that it comes across in your videos and posts. Be true to yourself!
Q: Do I need an email list to start?
A: No.
Everyone thinks this and they are wrong. You don’t need a mass email list to reach people and get the kind of interaction from your posts that you are looking for. Email lists are nice and it a great way to share the news with the masses. However, if you come off spammy, they have the power to unsubscribe. Which you have to make available in your emails to them. Not terrible to setup but it just another step in the process, not to mentions collecting all the emails first.
Some may disagree and say I’m crazy and you can’t get anywhere without a big list of clients to market to. The truth of the matters is unless you are rich and can invest in some big time advertising. You aren’t going to start off with a huge following. You have to build that and that takes time. If you already have a good size following on any of your accounts, you are halfway there. Build on that. Create a poll or survey that asks for their email address, BOOM! Now you have it but don’t start spamming it right away. Ask permission before sending anyone anything!!
Video Secrets:
Speak to one person or client
What do you make videos about? Make a list of Top 10 Problems , Desires and or benefits does your company, product, or service offer. This will give you a list of videos you can make that contain real value people will respond to.
Okay, now a moment of truth!
What is holding you back from growing your business?
What are some of the voices that run through your head?
Is it that you are too ugly?
Not smart enough?
You don’t want to feel judged or receive negative comments?
Am I too old?
I don’t know enough to speak intelligently on the item or service?
Hog Wash I say!!
I don’t believe that or agree with that. I believe we all have a God-given gift to offer to the world. Don’t let negativity stop you from reaching out to people. What if what you are looking for is on the other side?
Let Resistance be your guide!
So, when you notice that you are fighting a certain fear or facing some type of resistance….let that be your guide to push through your fear.
Whatever you are resisting the money is on the other side! What do I mean by that? If you are afraid to make and post videos? If that is Public Speaking? The money is on the other side and all you have to do is push through your fears. You will be surprised how rewarded you will be as well as the response you receive.
What can you take away from this to make your business better and build better connections?
Always have a plan when making a video. Either some notes you wrote down on topics you want to discuss. What kind of video do you want to make? What is the end goal?
The connection is everything! Building a relationship is key to any successful business. I have learned this from my Dad time and time again. I would always ask him “Dad, why do you spend so much time talking to your customers?” and his response to me was always the same “Relationships are key to any great business, that is one of the reasons I have been so successful. It is because I take the time to build the relationship first!” I never understood that until becoming a business owner myself.
Share before and after pictures! People respond to you, not product photos. They want to see what they do in real life on real people.
Use Fear, Felt and Found in making your posts or videos. What is a fear of yours? How did you feel about it? What have you found? This creates an instant emotional response. People can relate to you if they see you as a human who has fears and feelings.
Create Credibility. Why should they buy from you? Tell them! Hi, I’m YOUR NAME the creator of BLANK WEBSITE and I have some amazing things to share with you today! This gives you instant credibility as a strong business person.
Make actionable content with a Call To Action! Go to my website, Visit my page or group, Sign up, Subscribe to, or Offer a free PDF or a free Video.
Convert New Clients with Customer Testimonials. Video Sales pages and or email sign ups. Landing pages can be very helpful in this as they give you an opportunity to make your offer to the client and they can opt in or not. If they do? You are on your way to building an email list.
So what is your resistance or secret shame?
I want you to really think about that. What is it that has kept you from taking the leap of faith and starting something new? Okay..do you have it? Hold that thought!
For me, it has always been being accepted. I have never had great self-esteem which had made it really had to reach out and feel safe. I always tend to be very, very shy and at times it can be debilitating. Today it is even hard for me to speak on the phone. It is a daily struggle. While recently I started a new business venture and am having to face my own fears and loud negative voices. Will they like me? Am I pretty enough to talk about this with you? Do I sound or look ridiculous? The list goes on and on!
Today I want you to “Make Your Set Back, Your Biggest Come-Back!”
Think about this for a moment. How much money are you leaving on the table? Is that $500 more a month? $1000 more? $5000? $10,000? Only you can answer that. What if by you stepping out in your fear you could generate that much more income for yourself? You;ll never know if you don’t try!! You may be really surprised at the response you get when you open yourself up to people with a genuine care and connection.
For me, I have learned to really challenge myself to step out of my comfort zone. My business is so much about making videos showcase products and explain different tips and tricks. It’s like a requirement. At first, I was like yeah sure no problem. Until it came time for me to make one. I was super excited to make my very first video which was on the Presenter Kit I had just got in the mail. The video I made was long, boring, the color crazy because I chose to use a multi-color option. So the colors changed like the rainbow...LOL! It was real, really bad to say the least. I like it has only had 4 views to this day! Big fail!!
Now I could have stopped and said I can’t do this. This is not for me and just quit. I didn’t want to go out like that. I didn't want to disappoint my Leaders. I did blast off an email and say hey this is not for me but recanted three days later. I got mad. I thought this is too hard! How can I do this? And there are those voices again! They are never too far off are they? So, I do what I normally do and I prayed about it. I just asked for help and guidance. I asked for strength to get through my fears and I asked for forgiveness for getting so angry.
I pushed through! Today I am still in my business which is still very new and exciting. There are still a ton of things I fear and work on. Mostly building relationships and opening up has been the hardest part. I have lived my whole life kind of walled off and that has always been my safe place. You can’t hurt me from a distant. At least that has been the motto. What I’ve noticed is I’m the one left alone and feeling lonely. I don’t always get a great response from people which is another reason I don’t like to reach out. Women especially! I try so hard to be nice and I truly care about what is happening in their lives. I just feel like there is a big wall I can’t break through. It is something I must overcome to be successful in this business unless I want to start selling makeup to monkeys! LOL
So, go out...be free and conquer your business! Take all these tips and challenge yourself! I want to hear back from you and hear that you have overcome blank fear and it has impacted by business by the blank. You can message me on Facebook, Instagram or by email. I’ll leave all my links below!
Take care and I hope this helps and blesses you and your business!
Jenny Devereaux
